Marshall McLuhan Interview (1977) Edward Newman interviews McLuhan on news program Speaking Freely. Newman asks McLuhan "Why is the medium the message? Why isn't the message the message?" McLuhan's answers, with very anti-televisual pacing, "What would be the message of an electric light bulb?" McLuhan goes on to discuss how "pre-literate" people (members of a culture whose major means of communication is based in orality i.e. a culture without an alphabet or print) experience space very differently from members of a print culture (whose major means of communication is based in alphabet/print). An underlying assumption of McLuhan and others of this school (Innis, Ong, Havelock, Eisenstein) is that oral cultures and alphabet/print cultures are radically different in many ways.
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